Vitamin retailer GNC is hardly at the top of the list of companies one might consider provocative. But a giant billboard on Broadway in New York’s Tribeca nabe begs to differ.
The 76-year-old Pittsburgh-based company’s new ad campaign—”Live Well. Live Bold.” and “Live Young. Live Well.“—showcases young, sweaty, macho athletes who purportedly take their supplements daily. Companion spots feature equally seductive gals in the hot spots (click on links above to see commercials on YouTube).