This month, Aussie gay mag DNA celebrates its 150th issue with a shout-out to Aussiebum. That upstart underwear company has the distinction of being among the first to offer wares designed to give men an extra push… A little pocket in which one tucks their jewels made one big difference.
The runaway success of its novel underwear design led to a rethinking of men’s undergarments, bringing the “bulge” back into fashion with a bang it hadn’t seen since the late 1970s’ machismo signature (read: a sock stuffed in the front of one’s jeans) created by gays in San Francisco.
Today, crotch-focal undies have reached the mainstream, led by Andrew Christian (lower pic). Just take a look at David Beckham’s modeling pics in his scivvies. Any further questions? It certainly makes for a much prettier world. *