The 37-year-old David Beckham is Elle magazine’s first-ever solo male cover boy. So hot the mag released two versions. *
Our sweet boy has recently traveled to Rio, indulging us with scintillating beach bum poses: Truly, the bounty that David Beckham offers to men’s underwear, Rodiney is equally fulfilling to the Speedo’s signature. He’s also recently updated his webbie with lots of new picolas. Ready or not: Ooh la la! *
David Beckham peers down upon New York’s Penn Station in all his overtly masculine glory, thanks to a 220-foot-tall billboard that was hand-painted over the course of two weeks, advertising his new line of undies for H&M’s bodywear. I must say, I’d have been frightened being so close to a 12-foot packed crotch. Or… maybe not.
The ad follows his $3.6 million teaser ad that ran during the Super Bowl, which, in an apparent attempt not to intimidate the primarily male audience watching, barely showed the goods we all care to see in his precious Bodywear.
Meanwhile, a new Calvin Klein billboard on Houston Street, which I walked by Friday night and sighed over with admiration, offers equal time to a scantily clad dude, with his own three-story crotch. Typically, this space dares to thrill with barely dressed women. Equal time, at last! *
We may be in the depths of winter, but January just about boiled over with the release of David Beckham’s new underwear line for clothier H&M’s Bodywear. The campaign features the hottie soccer baller revealing every bit as much as he shared in previous Armani underwear promotion.
“With my design team, we spent (18 months) working on the feel, fit & style to ensure the product is not only something I would wear but one I would be proud to put my name to,” Beckham frothed, as the press heard not a word he said, instead focusing squarely on his bountiful crotch in the smoking ads.
The line, whose catch phrase is “fit, function, comfort and design,” launches February 2 in H&M stores worldwide, retailing for a more than reasonable $12.95 to $14.95 for trunks, and tank tops for $14.95. In all, Beckham’s Bodywear comprises nine underwear styles for men, plus t-shirts, vests, pajama bottoms and long johns. The latter items are $29.95.