We may be in the depths of winter, but January just about boiled over with the release of David Beckham’s new underwear line for clothier H&M’s Bodywear. The campaign features the hottie soccer baller revealing every bit as much as he shared in previous Armani underwear promotion.
“With my design team, we spent (18 months) working on the feel, fit & style to ensure the product is not only something I would wear but one I would be proud to put my name to,” Beckham frothed, as the press heard not a word he said, instead focusing squarely on his bountiful crotch in the smoking ads.
The line, whose catch phrase is “fit, function, comfort and design,” launches February 2 in H&M stores worldwide, retailing for a more than reasonable $12.95 to $14.95 for trunks, and tank tops for $14.95. In all, Beckham’s Bodywear comprises nine underwear styles for men, plus t-shirts, vests, pajama bottoms and long johns. The latter items are $29.95.