Madonna may not have rolled around the Super Bowl XLVI stage in a wedding dress, a la the 1984 MTV Video Awards, but she was still belle of the ball during Sunday’s match between the New York Giants and New England Patriots. Ratings released by NBC Sports reveal that Madonna’s performance was the most watched Super Bowl entertainment halftime show in history. It also edged out viewer and ratings averages for the game itself.
In fact, 2012 is shaping up to be the year of Madonna—again—with her upcoming 12th studio album launching in March and a just-announced world tour that will take the seven-time Grammy winner to nearly 90 cities through the beginning of 2013.
Madonna’s halftime performance February 5, which aired from 8 to 8:30 p.m., was watched by 114 million viewers, and scored a 47.4 household rating, according to Nielsen, trumping the helmet action, which averaged 111.3 million total viewers and a 47.0 household rating. Among the 18-49 demo, Madge’s extravaganza walloped with a 41.5 rating, versus the game average of 40.5.
Her performance of “Vogue,” “Music,” new single “Give Me All Your Luvin’” and “Like A Prayer,” easily beat last year’s awkward halftime exploit by the Black Eyed Peas by nearly four million viewers, also besting Bruce Springsteen’s 2009 Super Bowl appearance by 18.3 million total viewers, according to The Chicago Tribune.
Meanwhile, Madonna’s “Give Me All Your Luvin’” is poised to extend the singer/songwriter’s chart run to 29 years with an amazing 56th hit—a rare feat in the top 40 realm. (Her first appearance was 1983’s top 20 “Holiday.”) One week after release, the track is No. 24 on Billboard’s Pop Songs chart, with action on 125 out of 141 reporting CHR radio stations. Mind you, it achieved an unusually stellar launch thanks to Clear Channel’s promotion: playing “Luvin’” at the top of every hour from Friday at 9 a.m. until Super Bowl kickoff. (CC stations accounted for 79% of the song’s first-week airplay.)
Her 12th studio album MDNA follows March 26, Madonna’s first for Live Nation Entertainment/Interscope after leaving long-time label Warner Bros. following previous 2008 album Hard Candy. As of Tuesday, Feb. 7, MDNA is ranked No. 1 on Amazon, well before its release.
And in support of the new project, she’ll launch the Madonna 2012 World Tour May 29 in Tel Aviv, Israel, logging close to 90 dates before it wraps in Australia in early 2013. Included are 26 European destinations and 26 North American dates—with a Sept. 6 show at New York’s Yankee Stadium, and an Oct. l0 performance at the Staples Center in Los Angeles.
Madonna’s previous outing, 2008-2009’s Sticky & Sweet, grossed $408 million, the highest ever for a solo artist and third-highest of all time. Nearly 30 years later, Madonna is obviously still celebrating a “Holiday.”